PRODUCT PHOTOGRAPHY

Dan Santoni creates bold, high-impact product photography for brands that understand the value of visual identity. Dan crafts images that are sharp, polished, and designed to get noticed.

With over two decades behind the camera, Dan brings both artistry and technical skill to every shoot. His work balances style with structure, giving products a presence that feels considered, cinematic, and made to last.

This is visual work for brands that want to be taken seriously—and seen at their best.

Product photography is often the first touchpoint between a brand and its audience. It’s how people connect with what you offer before they ever hold it in their hands. Dan creates images that reflect not just what something looks like, but what it feels like to experience it.

From label detail to shape, color, and finish, every element is captured with care. These images tell your story at a glance. They help customers recognize your quality, trust your taste, and buy into the world you’re building.

TAILORED SHOOTS, BUILT AROUND THE PRODUCT

Dan’s approach is flexible and collaborative. Each shoot is built around the identity of the product and the needs of the brand. He works with emerging creators and established teams alike—offering everything from straightforward product documentation to styled, campaign-ready visuals.

He works out of his Los Angeles studio, equipped with lighting, backdrops, and tools built to handle a range of setups. Shoots can be clean and minimal or styled with layered surfaces, set pieces, and custom direction. Natural textures, shadow work, and color pairing are often used to elevate the frame without distracting from the product.

Studio capabilities include:

• Still-life product photography
• Bottle and glassware photography
• Fashion and accessory shoots
• Flat lays and styled compositions
• Creative surface and lighting treatments
• Lifestyle setups and modular builds

CLIENTS SERVED

Dan works with a wide range of product categories, including:

• Clothing and accessories
• Fragrance and cosmetics
• Wine, spirits, and premium beverages
• Specialty and limited-run consumer goods
• Dark or niche-themed collections
• Art-driven collaborations or branded content

While he welcomes creative projects across all categories, Dan is especially drawn to brands that bring strong design, distinct mood, and cultural relevance to their work.

Specialization in Unique Niches

Dan excels in product photography across many industries and he has expertise in unique client niches such as dark, horror, otherwordly, and futuristic subject matter. Many of his clients work in the realms of horror film and media entertainment, and dark alternative, heavy metal, and industrial music.

If your products cater to these distinctive audiences, Dan’s skills will bring your brand to life in a way that truly resonates. Mainstream product photography is also within his repertoire, providing flexibility to cater to a wide range of clientele.

WHAT TO EXPECT

Every project begins with a creative discussion. Dan works with clients to understand their goals, timelines, and visual direction. From there, the shoot is built to match the brief—balanced, focused, and paced to meet the needs of the campaign.

Deliverables can include:

• High-resolution final images in multiple formats
• Standard retouching and cleanup
• Color correction and continuity
• Custom crops or background extensions for ads and digital placements
• Fast, clean delivery via secure link or cloud folder

Add-ons include:

• Set styling
• Prop sourcing
• Location scouting
• Wardrobe or model coordination for stylized product shoots

Dan works on both one-off sessions and long-term brand partnerships. Projects can be quoted by shoot, campaign, or ongoing production calendar.

CREATIVE RANGE & FLEXIBILITY

Dan’s style is bold but adaptable. He’s comfortable working within brand guidelines or building visual direction from scratch. His experience spans clean commercial work, stylized editorial, and niche creative projects with a strong point of view. Clients come to him for the details—and for visuals that look premium, not staged.

From high-gloss bottle shots to textured beauty campaigns, Dan’s work is grounded in craft, not trends.

BOOK A SHOOT

If your brand is ready to level up its visual presence, Dan offers product photography built to support growth, visibility, and long-term brand equity. Shoots are by appointment and priced according to project scope. Reach out today for a quote.